HERE ARE SOME VIDEO TIPS TO CONSIDER

Video is only a tool, not a substitute for good training or proper supervision.

You don't need a big-budget video program to teach or communicate.

Good video takes time. Management must commit to participating in a successful program.

The cliché: One video program can be cheap, quick and good. Pick any 2.

Most programs take longer to create than than you think they will.

Improve everything by shortening it; aim for video segments of 8 minutes or less.

That hour speech by the CEO ... put his message in a short video program. Yes, he can be in it.

Allow client meetings to run their course. Your return flight home shouldn't dictate anything.

Don't schedule the shoot until the approved script is in hand -- this avoids panic time.

When writing, present the best idea. Choice creates conflict.

Don't script concepts that won't work easily; drop them and move on.

No jokes, no sitcoms. You're not that good.

All reviewers should be in the process from script draft one.

Changes in a program get more expensive in successive stages.

Try to avoid unnecessary problems. Example: if even a wonderful actor needs to fly in, what with fog and the like, pick someone local. It's not Hamlet, he's not Olivier.

Assume nothing and triple check everything. We have seen finished programs that needed word or figure changes despite the fact that the scripts had been approved by everyone involved.

Assume nothing and triple check everything: locations, studio, talent, crew, equipment, props, snacks, petty cash, client content experts and start times.

Within a program repeat the key points twice ...

And let the audience have two viewings of the program or the program contents in another form such as print materials.

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